{"title":"Southern Current Co.","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSouthern Current Co. was born from a love for salt air, sunshine, sweet tea, and the moments that matter most. Inspired by coastal mornings, lake weekends, front porch conversations, and Southern hospitality, our collections are designed to celebrate a life lived with intention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe believe in taking the scenic route, gathering with the people you love, and finding beauty in life's simple pleasures. From chasing sunsets to savoring that first sip of iced coffee by the water, Southern Current embraces the grace, adventure, and authenticity that define the Southern spirit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur designs blend timeless Southern charm with effortless coastal style, creating pieces that feel as comfortable and welcoming as home. Whether you're spending the day on the lake, strolling along the shore, or making memories with family and friends, Southern Current is made for the moments you'll never want to forget.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause life moves fast enough. Slow down, soak it in, and let the current carry you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSouthern Current Co.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRooted in Grace. Guided by Adventure.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"salt-air-southern-grace-tee","title":"Salt, Air, \u0026 Southern Grace Tee","description":"\u003cp\u003eBreathe in the salt air and embrace the beauty of slowing down. 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